The internet does not provide a second chance - 88 percent of users do not return to a website after a negative encounter. It implies that if a consumer chooses your website from a sea of thousands, you have only 8 seconds to make an impression.
Poorly worded headlines, uninteresting CTAs, and superfluous material will not help you move through those 8 seconds.
Your website is little more than an advertising for your products or services if it lacks interesting and useful online content. However, your target audience is uninterested in what you are advertising.
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